March 23, 2009
Banglalion is the first ever wimax operator in Bangladesh has started their service offerings. According to their web information... from 1st of June, 2009 Banglalion will start their internet and data connectivity service in Bangladesh. And the service will be 4G based Technology. The initial pricing of the service will be as following:
Product: 128 kbps - Prices
Home User/Individual Tk 600/Month
Corporate (5-10 users) Tk 550/Month
Corporate (10 users above) Tk 500/Month
Day User (Max3GB) Tk 45/Day
Night Package (12 AM to 9 AM =9 hrs) Tk.300/Month
This affordable pricing will be definitely liked by the people who dream to use wimax for long time. The service profile mentioned 128kbps (hopefully, full duplex ! ! ! But at least 1:4 will be fine) as according to BTRC guideline 128kbps or higher will be marked as broadband service. So, this price is really the cheapest over south asia and obviously in this wimax trends, we crossed all the milestones of entire Asia's experience.
Also the tagline of Banglalion was quite bit alluring … “Discover WiMAX 1st time in Bangladesh at 2.5 GHz”. It is very intelligent to deploy 4G technology as wimax standard because the most discussed issue in “WiMAX vs. 3G”. All the experts are anxious about the deployment of 3G technology by the mobile service operators in Bangladesh. Already we have observed the showdown of Ericsson Bangladesh’s “Alokito Bangladesh” project. Most probably, based on this concept we are watching the promo line of Bangladesh’s biggest telecom service operator GrameenPhone’s internet service “Alo Ashbei…”. The basic advantages for the mobile operators as a BWA operator using 3G over wimax are:
1) The total number of Mobile Phone Active Subscribers has reached 45.21 million at the end of February 2009 [Source: BTRC; www.btrc.org.bd] which are the ready customers for internet access.
2) All the mobile service operators have their ready to use network infrastructure as well as site acquisition facilities to upgrade their network coverage of internet access.
3) The entire 45.21 million subscribers have CPEs (Customer Premises Equipment) in their hands; somebody ready to use it immediately; somebody ready to upgrade theirs’.
4) All the operators have strong brand image in service market.
5) 3G is proven technology in many countries; successfully deployed and financially viable.
These factors will be really the challenges for the wimax operators in Bangladesh. In this regards, the decision of deploying 4G technology by Banglalion will be very advantageous for them. As there is rumors in industry that Banglalion has the technical support of another PSTN operator of Bangladesh. If this is true, then Banglalion will have a benefit of using their nationwide network developed for PSTN operation. In other hand, other wimax operators gained license; Augure and Mango are remaining silent till now. As we have discussed in my previous article, Mango Teleservices has financial advantages over price war of internet service in Bangladesh. But the benchmark of service price set by Banglalion will be really competitive any other wimax service operators in country. Even it will be a great business challenge for 3G operators also. At the end, we appreciate the business policy of serving the Bangladeshi people the low cost internet by Banglalion very much. Hopefully, in future BanglaLion will offer more excellent services and pricing to fulfill the dreams of internet users’ and very importantly the to-be internet users’.
Banglalion is the first ever wimax operator in Bangladesh has started their service offerings. According to their web information... from 1st of June, 2009 Banglalion will start their internet and data connectivity service in Bangladesh. And the service will be 4G based Technology. The initial pricing of the service will be as following:
Product: 128 kbps - Prices
Home User/Individual Tk 600/Month
Corporate (5-10 users) Tk 550/Month
Corporate (10 users above) Tk 500/Month
Day User (Max3GB) Tk 45/Day
Night Package (12 AM to 9 AM =9 hrs) Tk.300/Month
This affordable pricing will be definitely liked by the people who dream to use wimax for long time. The service profile mentioned 128kbps (hopefully, full duplex ! ! ! But at least 1:4 will be fine) as according to BTRC guideline 128kbps or higher will be marked as broadband service. So, this price is really the cheapest over south asia and obviously in this wimax trends, we crossed all the milestones of entire Asia's experience.
Also the tagline of Banglalion was quite bit alluring … “Discover WiMAX 1st time in Bangladesh at 2.5 GHz”. It is very intelligent to deploy 4G technology as wimax standard because the most discussed issue in “WiMAX vs. 3G”. All the experts are anxious about the deployment of 3G technology by the mobile service operators in Bangladesh. Already we have observed the showdown of Ericsson Bangladesh’s “Alokito Bangladesh” project. Most probably, based on this concept we are watching the promo line of Bangladesh’s biggest telecom service operator GrameenPhone’s internet service “Alo Ashbei…”. The basic advantages for the mobile operators as a BWA operator using 3G over wimax are:
1) The total number of Mobile Phone Active Subscribers has reached 45.21 million at the end of February 2009 [Source: BTRC; www.btrc.org.bd] which are the ready customers for internet access.
2) All the mobile service operators have their ready to use network infrastructure as well as site acquisition facilities to upgrade their network coverage of internet access.
3) The entire 45.21 million subscribers have CPEs (Customer Premises Equipment) in their hands; somebody ready to use it immediately; somebody ready to upgrade theirs’.
4) All the operators have strong brand image in service market.
5) 3G is proven technology in many countries; successfully deployed and financially viable.
These factors will be really the challenges for the wimax operators in Bangladesh. In this regards, the decision of deploying 4G technology by Banglalion will be very advantageous for them. As there is rumors in industry that Banglalion has the technical support of another PSTN operator of Bangladesh. If this is true, then Banglalion will have a benefit of using their nationwide network developed for PSTN operation. In other hand, other wimax operators gained license; Augure and Mango are remaining silent till now. As we have discussed in my previous article, Mango Teleservices has financial advantages over price war of internet service in Bangladesh. But the benchmark of service price set by Banglalion will be really competitive any other wimax service operators in country. Even it will be a great business challenge for 3G operators also. At the end, we appreciate the business policy of serving the Bangladeshi people the low cost internet by Banglalion very much. Hopefully, in future BanglaLion will offer more excellent services and pricing to fulfill the dreams of internet users’ and very importantly the to-be internet users’.
And also don't miss to register for the Bangladesh's First ever WiMAX service in Bangladesh by BanglaLion on : http://www.banglalion.com.bd/
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